Each garment created by Hanan Sharifa manifests a belief that clothing should evoke a sense of daydreaming. Every aspect of production is personally overseen by Hanan Sharifa, from designing fabrics digitally, screen printing, and dyeing, to sewing, alongside her small team in New York. The approach to crafting garments is meticulous, narrating stories of how clothing can evoke beauty and foster a feeling of inner strength while conveying an essence of magic. Photography, performance, and videos are also integral aspects of the work, creating the world in which the garments live. Designs navigate the realms between the tangible and the spiritual, serving as conduits to liminality.

Central to the artistic ethos is Sharifa's identity as a Moroccan American, often incorporating Arabic script, specifically her brand name 'Hanan,' which translates to 'tender' or 'compassionate.' By adorning these words on bodies, the aim is to remind wearers of shared empathy as humans navigating life together, while also negating the English language as a “global” standard. Sharifa's clothing is intended to be worn with mindfulness and purpose, existing at the intersection of the romantic and the spiritual.

"My garments are more than just something you wear, they're an experience all on their own."