Hanan Sharifa’s work embodies her belief that clothing should evoke a sense of empowerment. She personally oversees every aspect of production—from designing fabrics digitally and screen printing to dyeing and sewing—occasionally working with a small team in New York. Each piece is crafted with meticulous care and love, telling stories that celebrate beauty, joy, the diaspora, and the complexities of being human.

Ceramics, photography, performance, and video are integral to Hanan’s work, shaping the world in which her clothing exists. Her designs bridge the tangible and the spiritual, serving as conduits to liminality. Incorporating ceramics has enriched her process, providing a meditative, tactile practice that complements her collections. These mediums converge to create pieces that evoke wearers to feel confident and beautiful.

Central to Hanan’s artistic ethos is her Moroccan American identity, often expressed through Arabic script, particularly her name, ‘Hanan,’ meaning ‘tender’ or ‘compassionate.’ By incorporating these words into her designs, she aims to foster empathy and challenge misconceptions about Arabic language and culture.

Rooted in spirituality and romance, Hanan’s art transcends fashion to offer a sanctuary from the demands of modern life. Her work invites moments of inner peace, and joy, encouraging wearers and viewers alike to embrace their beauty and strength. Through her work, she hopes to inspire love and alignment, empowering wearers to navigate the complexities of this world with grace and resilience..

"My garments are more than just something you wear, they're an experience all on their own."